Launches limited edition collaboration with lifestyle brand tokidoki at Singapore Motorshow 2020
9 JANUARY 2020
Singapore, 9 January 2020 – Nissan and Tan Chong Motor Sales, the exclusive distributor of Nissan passenger and light commercial vehicles in Singapore, have announced the introduction of two more e-POWER models to Singapore within 2020. The announcement made today at the Singapore Motorshow 2020 is the next step towards a 100% lineup of electrified passenger vehicles in the country by 2022.
Singapore customers have positively welcomed Nissan’s electrified vehicles – the Nissan LEAF and Serena e-POWER – in 2019, which now form a significant part of the company’s passenger vehicle sales in the country.
Nissan’s electrification strategy includes pure electric models (EVs) and e-POWER powertrains. e-POWER is Nissan’s proprietary technology that delivers the EV driving experience but without the need for plug-in charging. Unlike conventional hybrids, the petrol engine in an e-POWER model is only used to charge the battery. The result is instant, smooth acceleration and greater fuel efficiency. e-POWER models also feature Nissan’s One-Pedal Drive technology, increasing convenience by allowing drivers to come to a full stop using only one pedal.
“Singapore being the first market in the region to receive e-POWER models is testament to the country’s leading position in adopting new technologies. Through expanding the availability of electrified vehicles, Nissan is transforming the way we drive and live; with the ultimate goal of creating a zero-emission society while fulfilling the continued need for personal transport,” says Ms. Ayako Nakamura, vice president of independent markets management, Nissan Asia & Oceania.
Mr Glenn Tan, deputy chairman and managing director of Tan Chong International Limited shared, “Both the Nissan LEAF and Serena e-POWER have been very well received since their launch in 2019. As we push forward with our electrification strategy it is important to also showcase how Nissan's latest technologies can be integrated into the lifestyles of our customers. Hence, I am pleased to announce our collaboration with tokidoki, which will help build the Nissan brand in Singapore. With it, we are making driving more personal and more exhilarating for our customers.”
First automotive collaboration with tokidoki in Singapore
In addition to announcing the introduction of two more e-POWER models, Nissan has debuted the Singapore-exclusive limited edition tokidoki Nissan Serena e-POWER and Nissan LEAF at the Singapore Motorshow. tokidoki is an internationally recognised and iconic lifestyle brand that has amassed a cult-like following for its larger-than-life, eye-catching characters that are inspired by Japanese design.
This is tokidoki’s first-ever collaboration with an automotive brand. The limited edition tokidoki Nissan Serena e-POWER and Nissan LEAF are available until March 2021 at all Nissan showrooms islandwide.
The theme for this collaboration is ‘Moving People to a Better World’. Inspired by the Nissan Intelligent Mobility vision, this collaboration creates a visual platform to position Nissan at the forefront of future mobility, transforming the way people drive and the way they live.
This collaboration will also debut three exclusive tokidoki characters – Mamorina, Chikaratello and Kizuna. These characters feature personas that complement the three pillars of Nissan Intelligent Mobility, showcasing how Nissan is making driving more confident, safer and more exciting.
- Intelligent Driving: Enhancing drivers’ confidence through increased safety, control and comfort for all on board
- Intelligent Power: Delivering driving pleasure with clean and efficient power
- Intelligent Integration: Creating a connected ecosystem by creating links between vehicles and society
Fun activities for all the family
More than just new model launches, the Singapore Motorshow 2020 also offers fun for all the family. This year, visitors to the Nissan booth can also bring home complimentary photo souvenirs when they pose for pictures with the Serena e-POWER and Nici plush toys, which can be found inside the vehicle. The photo print-outs will be distributed instantly on site.
In line with Nissan’s tokidoki collaboration, tokidoki fans can also look forward to an exclusive meet-and greet session with Donutella and SANDy and pose for pictures with them. Donutella and SANDy will make their appearances at the Nissan booth on Saturday and Sunday, at 12.30pm, 3.30pm and 5.30pm.